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Surf, Smiles, and Style: Behind the Scenes at the Billabong x Smiley Collection Launch, Event Designers

Updated: Jan 26

The Making of a Tropical Event Design in Paradise: A Collection to remember


XOXO, The Agency Collective

 

Aloha! As the event designers and coordinators for the recent launch of the Billabong x Smiley collection at Chuns Beach in Haleiwa, Hawaii, we're thrilled to give you an exclusive behind-the-scenes look at this unforgettable day. Our vision was to blend the essence of surfing with a vibrant, joyful atmosphere, reflecting the spirit of the Smiley brand and Billabong's bold prints.


A panoramic view of Chuns Beach with the event setup in the foreground, showcasing yellow picnic blankets, tropical decorationA panoramic view of Chuns Beach with the event setup in the foreground, showcasing yellow picnic blankets, tropical decorations, and the serene Hawaiian coastline.s, and the serene Hawaiian coastline.

Setting the Scene: A Yellow and Tropical Dream


Upon arriving at the picturesque Chuns Beach, guests were greeted by a stunning setup that immediately set the tone for the day. Inspired by the cheerful yellow of the Smiley brand, our design team at The Agency Collective HI crafted a picnic area that was nothing short of a tropical dream. From the sun-kissed sands to the gently swaying palm trees, every element was thoughtfully chosen to complement the surrounding natural beauty.







Group of smiling participants wearing Billabong smiley attire, forming an 'anti-bad vibe circle' on the beach, with waves crashing in the background

Billabong X Smiley | Photo Credit: Nick Cribbs, Oahu, Hawaii


"In every wave we rode and in every smile we shared, we found the essence of our joy. This event was more than a celebration of fashion and surfing; it was a union of community, nature, and the power of a smile to transcend beyond the ocean." - Event Design & Coordinator, The Agency Collective HI


Sunset view of Chuns Beach post-event, with the golden sun casting a warm glow over the empty picnic area and the calm ocean, symbolizing the end of a successful day.

The Centerpiece:

A Vibrant Picnic Design

At the heart of our setup was the picnic area,

designed to be both visually striking and inviting. We used a variety of tropical-themed decorations and a palette dominated by bright yellows, creating a perfect backdrop for the Billabong x Smiley collection. Our friends at Backdrops Hawaii provided the perfect background elements, making every photo op feel like a page from a fashion magazine.









A Taste of Paradise: Acai Bowls by Sunset Cafe Kailua

No Hawaiian event is complete without a taste of the local flavors. Sunset Cafe Kailua served up delicious acai bowls, offering a refreshing and healthy treat that was a hit with all our guests. The bowls were not only a delight to the taste buds but also a feast for the eyes, fitting perfectly with our tropical theme.


Close-up of vibrant acai bowls served at the event, garnished with fresh fruits and placed on a picnic table with a tropical-themed tablecloth.
Close-up of vibrant acai bowls served at the event, garnished with fresh fruits and placed on a picnic table with a tropical-themed backdrop
Billabong X Smiley | Photo Credit: Nick Cribbs, Oahu, Hawaii

Riding the Waves: Surf Lessons with Uncle Bryan’s Sunset Surrat Surf Academy

The highlight of the day was undoubtedly the surf lessons provided by Uncle Bryan’s Sunset Surrat Surf Academy. Our collaboration with the Girls Get Out There event meant that we had the privilege of introducing many guests to the joys of surfing. The experienced instructors from the academy ensured that everyone, from beginners to seasoned surfers, had a fantastic time riding the waves.


Capturing Every Wave and Smile: The Artistry of Nick Cribbs


One of the most crucial elements in bringing the magic of the Billabong x Smiley collection launch to life was the role played by Nick Oahu, our talented photographer and videographer. With his unique flair and an exceptional eye for detail, Nick's work was instrumental in capturing the essence of this spectacular day at Chuns Beach.


A Visual Storyteller's Touch, Event Design

Nick Oahu is not just a photographer; he's a visual storyteller. His ability to capture not just images, but emotions, moments, and the very atmosphere of the event is unparalleled. Each photo and video clip taken by Nick tells a story - of joy, freedom, and the infectious spirit of surfing.



Event attendees lounging on yellow bean bags, laughing and chatting, with a backdrop of surfboards and Hawaiian palm trees.

More Than Just Photos

What sets Nick apart is his approach to photography and videography. He doesn't just take pictures; he immerses himself in the event. Moving seamlessly among surfers, guests, and the natural landscape, Nick's work showcases the event from every angle. His photos include candid shots of laughter, focused moments of surfers in action, and panoramic views of the picturesque setting.


The Magic of Editing

Post-event, Nick's skills in editing come into play. His expertise in bringing out the vibrant colors of our tropical theme, the vivid yellow of the Smiley brand, and the dynamic prints of the Billabong collection added an extra layer of magic to the visuals. His work did more than document the event; it enhanced it, creating a series of images and videos that would be treasured for years to come.


A Key Contributor to the Cause

Nick's contributions went beyond aesthetics. By capturing the essence of the event, he helped in promoting the cause we were supporting - mental health awareness with One Wave is All it Takes. His captivating visuals served as a powerful tool in spreading the word and raising awareness about the healing power of surfing.


Photographer Nick Oahu capturing candid moments of the event, camera in hand, with the ocean and surfers in action visible in the background.



An intimate moment captured during the event: a person sharing their mental health journey with others in a supportive circle on the beach.

A Cause Close to Our Hearts: Supporting Mental Awareness with One Wave is All it Takes

An integral part of this event was our collaboration with One Wave is All it Takes, an initiative focused on raising mental health awareness. We believe in the healing power of surfing and the ocean, and this event was a testament to that. Seeing the smiles and laughter as our guests connected with the sea was a reminder of how surfing can uplift spirits and bring people together for a cause.


At the Billabong x Smiley event, we embraced the spirit of One Wave. The joy of surfing, the connection with the ocean, and the vibrant atmosphere of the day were all channels through which we hoped to raise awareness about mental health. Collaborating with One Wave was not just about hosting an event; it was about being part of a larger movement that uses the joy of surfing to foster conversations and support around mental health.


As we reflect on the success of the event, we are reminded of the power of community, the therapeutic nature of the ocean, and the importance of open conversations about mental health. Our partnership with One Wave is a testament to our belief in the healing power of surfing and our commitment to making a positive impact on mental health awareness.


Together with One Wave is All it Takes, we continue to ride the waves of change, one smile, and one wave at a time.


Final Thoughts: A Day of Joy and Surfing

As the sun set on Chuns Beach, we couldn’t help but feel a sense of accomplishment. The Billabong x Smiley collection launch was more than just a showcase of fashion; it was a celebration of the joy of surfing, the beauty of Hawaii, and the power of a smile to bring people together. We are grateful to all our vendors and partners who helped bring this event to life and to everyone who joined us in making it a day to remember. Event designed and coordinated by The Agency Collective HI, with special thanks to all our partners and vendors.


Mahalo for being a part of this epic day of smiles!


Photographer Nick Oahu capturing candid moments of the event, camera in hand, with the ocean and surfers in action visible in the background


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